The founder of LEL Cubic Furniture Sdn Bhd (LEL), has an extraordinary vision to
lead the company. He has even worked at every distribution point from sales, packing, delivery
installation. His enthusiasm and passion toward service quality has made him a better leader
In 2015, Wilson realised that there were limitations in the home lifestyle market and believed
a team that had the right expertise, LEL could provide an optimal living experience through an
combination of taste and quality. Hence, the lifestyle furniture brand was founded - Cubic.
The brand focuses on the furniture product range; from sofa, mattress, dining table, to bedroom
set, offered in style and quality. The company also has key strategic partner brands such as
Future, Slumberland, Vono, Goodnite, Mylatex and many others which have been growing along with
LEL due to good relationships that it fosters.